What is the head of Napoleon?

Napoleon is considered to be a military genius. However, the empire, which he created with the help of soldiers and guns, quickly collapsed, while the commander himself was stripped of all titles, exiled and died in prison.

Apparently, Napoleon the businessman would repeat the fate of Napoleon the emperor. He would create a powerful financial empire from almost nothing. In the eyes of the staff, I would replace the figure of the Father, and thus achieve unquestioning obedience and extraordinary devotion of the workers, both to him personally and to the corporation. Other businessmen would be afraid of him, but also respected, diligently avoiding a conflict of interests - in order not to lose the fight with a successful, ingenious businessman.

But Napoleon’s business empire would have been a colossus with feet of clay, and the very first encounter with a serious competitor would have led first to weakening the company and then to its bankruptcy. Napoleon, until the end of his life, would have paid off with debts, would have made attempts to regain his former position. But nothing would have happened. One more time, Napoleon would be able to open a new project, promising investors all the benefits, plus bird's milk and mosquito fat. But this project would have gone bankrupt, and Napoleon would have only had to console themselves with famous lines: “Yes, there were people in our time. Not that the current tribe ... ".

What is more important for victory: the genius of the leader or a qualified team?

Napoleon did not have a general staff - in fact, no one had such a headquarters at that time. All wars were won or lost solely by weapons, the talents of the generals and the number of soldiers whom the military leader agreed to sacrifice. The war was primarily tactical, the strategy for the most part was only a word on the page of a history textbook.

However, after the Napoleonic Wars everywhere, almost simultaneously, general staffs appeared and the concept of brainstorming arose. The war became the business of strategists, who began to use methods of strategic planning. The military quickly learn, especially on the mistakes of others.

Napoleon demonstrated, without missing a single proof, that it was impossible to fight in the old manner, and the army is doomed without strategy. The great commander, military genius was summed up by the lack of a marketing complex, which is the basis of strategic planning.

Business is the same war.

Walking along the path of Napoleon, guided only by the call of his business genius, the manager can create a successful company. That's just her success will be short-lived. For continued success, business requires the same careful strategic planning as military action. Constant research of potential market opportunities, assessment of consumer demand, study of the level of competition and each of the competitors separately are necessary. Do not do without an advertising campaign and forecasting consumer reactions to the product.

In 1912, cruisers were built in Russia by donations - the war for which the state was preparing was popular. The advertising campaign strongly fueled this popularity. Five years later, soldiers threw weapons and massively deserted - at that time the advertising campaign was already different, and the war stopped “in demand”.

The axiom of both war and business: there is no advertising - there is no demand for goods (or for war). The first thing a military leader assesses is intelligence information that allows him to build a battle plan. Napoleon could not overthrow the famous Bagration flash on pure misunderstanding, because the Russian soldiers had almost no ammunition.

But Napoleon, not knowing this (lack of intelligence), led the troops. But he had a reserve - a personal guard, which could turn the tide of battle. This is a classic example of a competitor misjudging. If an enterprise is forced to work in conditions of tough competition, then such a “Napoleonic” assessment is fraught with very unpleasant consequences — also “Napoleonic”.

In the case of a struggle for the sales market, when competitors begin to lower prices in order to force the company out of the market segment, the main thing is to hold out longer, to wait until the competitors (and means) run out of power. Acting like Napoleon under Borodino, you can retreat at that moment when victory can already be said in your pocket. It is enough at the right time to risk some more amount, to interest the investor, to take a bank loan - and the competitors will have to retreat. The main thing here - do not miss in the assessment of the "enemy army."

Comprehensive marketing program will help to correctly assess the ability and quality of competitors, and such an assessment - 90% of the battle won. Such a program includes product, pricing and sales policies, as well as after-sales service. That is all that is required for strategic planning.

Who knows, maybe you should be a good marketer next to Napoleon, and we would all speak French now.

Watch the video: History vs. Napoleon Bonaparte - Alex Gendler (January 2020).


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